Introduction Whether you want to connect with your friends and family or explore new products or services, your first preference is social media platforms. Isn’t it? In today’s digital world, social media has become an inseparable part of our lives. With the rising use of it, a new form of marketing has emerged, that is, influencer marketing . Today, social media marketers increasingly recognize the power of connecting with influencers for marketing and reaching new audiences. In this small read, we will explore influencer marketing and its rise and provide valuable insights for social media marketers. What Is Influencer Marketing? Influencer marketing is a strategy that involves connecting with social media marketing influencers to market products and services. These influencers in social media marketing have built a strong following and credibility in their niche and possess the ability to influence the opinions and behaviors of their audience. Companies can tap into a targeted and