With search engines constantly refining their algorithms, online businesses must optimize their websites effectively. According to the SEO company in Ahmedabad Maximizing SEO (Search Engine Optimization) is not just about implementing keywords; it's about understanding the latest trends and employing tactics that can propel your e-commerce site to the top of search engine results pages (SERPs). Let's delve into some key trends and tactics to enhance your e-commerce SEO strategy. Understanding User Intent: Before diving into keywords, it's essential to grasp the intent behind a user's search query. User intent can be classified into informational, navigational, or transactional. Informational queries seek knowledge, navigational queries aim to find a specific website, and transactional queries indicate an intent to purchase. By aligning your content with user intent, you can attract high-quality traffic and improve conversion rates. Harnessing the Power of Long-Tail Key